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The Business of the 2024 Paris Olympics

NBCUniversal’s presentation of the opening Saturday of the Paris Olympics competition on NBC, Peacock, and across crucial NBCU platforms posted a Total Audience Delivery (TAD) of 32.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. This figure topped the opening Saturday of competition for the Tokyo Olympics by 83%, with 17.7 million viewers across all platforms.