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The Business of the 2024 Paris Olympics

NBCUniversal’s presentation of the opening Saturday of the Paris Olympics competition on NBC, Peacock, and across crucial NBCU platforms posted a Total Audience Delivery (TAD) of 32.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. This figure topped the opening Saturday of competition for the Tokyo Olympics by 83%, with 17.7 million viewers across all platforms.

Best Futures Bets in the SEC

The SEC should be much more powerful this year, as several teams realistically have national championship aspirations in 2024. The end of divisions and the additions of Oklahoma and Texas change the equations considerably for this year, as the schedule received a massive shakeup for this season.