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Kelce Brothers Seeking $100 Million for Podcast

According to Anne Steele of the Wall Street Journal, as the Sports Business Journal reported, Kelces is now seeking a nine-figure deal—$100 million—to elevate its podcast to new heights. This ambitious ask underscores sports-related media ventures’ growing influence and commercial potential.

The Business of the 2024 Paris Olympics

NBCUniversal’s presentation of the opening Saturday of the Paris Olympics competition on NBC, Peacock, and across crucial NBCU platforms posted a Total Audience Delivery (TAD) of 32.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. This figure topped the opening Saturday of competition for the Tokyo Olympics by 83%, with 17.7 million viewers across all platforms.